Joyce Mealey
Joyce Mealey

As social experiences evolve, a revolutionary trend is taking center stage—competitive socializing. Millennials and Gen Z are steering away from traditional hangouts, seeking engaging experiences that redefine socializing. Join us on a journey into the realm of competitive socializing, exploring its allure and why it’s becoming a game-changer in the hospitality sector. At The Round Table Group, we’re excitedly embracing this trend and ready to elevate the experience further.

Today, we’re thrilled to announce our partnership with Sixes Social Cricket, an international success in competitive socializing hospitality, now making waves with its first North American location in Dallas, TX, just in time for the cricket World Cup and the expanding cricketing landscape across America.

The Rise of Competitive Socializing Among Millennials and Gen Z

In an era where experiences outvalue possessions, Millennials, and Gen Z are abandoning traditional socializing for the thrill of immersive competition. Competitive socializing captivates with its dynamic and interactive nature, offering a fresh perspective on leisure time.

Games and Activities

From virtual reality escapades to themed escape rooms, competitive socializing provides diverse tech-savvy and adventurous activities tailored for Millennials and Gen Z.

Social Spaces

Venues, designed with Millennial and Gen Z preferences in mind, offer trendy bars, lounges, and entertainment centers equipped with various games, creating environments for unique and shareable experiences that provide the perfect space to relax, recharge, and share stories.

Team-Based Play

Embracing the collaborative spirit of Millennials and Gen Z, competitive socializing activities emphasize team-centric play, fostering connections and shared memorable moments.

Technology Integration

The seamless infusion of technology into competitive socializing experiences resonates with tech-native Millennials and Gen Z consumers, adding a futuristic and engaging element to their social interactions.

Food and Drink

Themed menus, specialty drinks, and shared platters align with the foodie culture Millennials and Gen Z embrace, enhancing the overall sensory experience.

Events and Tournaments

Excitement peaks with events and tournaments, creating a sense of community and social belonging.

Introducing Sixes Social Cricket

Amidst a wave of competitive socializing venues in the hospitality space, we’re thrilled to spotlight Sixes Social Cricket. Incredibly successful in the UK, Sixes opened its first North American location in June 2023 in Dallas, TX. Strategically placed for the 2024 Cricket World Cup and amplifying the growing popularity of cricket across America, Sixes offers Americans an unparalleled introduction to the second-largest sport in the world. As a commitment to our hospitality partners and a deepening investment in the F&B Entertainment sector, The Round Table Group is proudly partnering with Sixes Social Cricket to elevate the guest experience even further.

Competitive socializing is reshaping how Millennials and Gen Z get together, offering a dynamic approach to leisure time. Whether you’re a trivia enthusiast, board game aficionado, or simply seeking new connections, competitive socializing is the go-to choice. At The Round Table Group, we celebrate this transformative trend and invite you to join the real winners—the bonds created between friends, old and new.

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