Joyce Mealey
Strategic Communications and Community Engagement for Global Cricket in South Florida
The Round Table Group announces its support of the upcoming T20 International (T20I) cricket series between the West Indies and Pakistan. The matches, officially sanctioned by the International Cricket Council (ICC), will take place at Broward County Stadium in Lauderhill, Florida, on July 31, August 2, and August 3, 2025. This series represents a significant step in the evolution of cricket in the United States, aligning with The Round Table Group’s continued focus on multicultural marketing, live sports strategy, and international audience engagement.
In collaboration with Cricket West Indies (CWI) and Sanskar Savvy, The Round Table Group has developed a comprehensive engagement plan that includes digital promotions, press coordination, local outreach, and matchday activation.
Strategic Initiatives and Deliverables
Digital Campaigns
The Round Table Group launched a high-impact digital campaign, in partnership with Sanskar Savvy, utilizing email marketing, geo-targeted social media promotions, and direct ticketing links. Through the promo code CWIBROWARD, fans receive a 20% discount on ticket purchases, encouraging early commitment and maximizing audience turnout.
Community Outreach
Our local outreach teams distribute promotional materials to more than 150 South Asian and Caribbean-owned businesses in South Florida, as well as over 850 South Asian businesses and cricket organizations throughout Florida.
Media Strategy
The Round Table Group will work with CWI and regional media outlets to secure pre-series coverage. Press outreach emphasized the economic impact of the matches, the diversity of fan engagement, and the significance of bringing West Indies cricket back to U.S. soil.
On-Site Activation
Matchday support includes in-stadium fan engagement, live content capture, influencer collaborations, and community storytelling through the Sanskar Savvy platform. All three matchdays will feature content teams on-site, sharing real-time updates, fan perspectives, and cultural highlights.
Why It Matters
Cricket is the second most-watched sport in the world, with more than 2.5 billion fans across Asia, the Caribbean, Africa, and beyond. As the sport continues to grow in the United States, The Round Table Group remains committed to supporting meaningful opportunities for brand expansion, audience engagement, and community activation.
Broward County has emerged as a central venue for the sport’s expansion in North America. Following a successful July 2025 Major League Cricket series at the same venue, the return of international T20I cricket further solidifies the region’s status as a premier destination for global sport.
This partnership illustrates The Round Table Group’s integrated approach to brand development, multicultural strategy, and live event amplification. We welcome opportunities to collaborate with new partners and remain focused on delivering measurable results through informed, culturally responsive communication.