Joyce Mealey
The Round Table Group (TRT Group) played a key role in the record-breaking success of “The Wonderment Tour,” the largest Indian concert tour ever produced in North America. Presented by Concerts West AEG and Kash Patel Productions (KPP), the tour brought more than 115,000 fans together across 16 cities, celebrating the music and global influence of A.R. Rahman.
TRT Group partnered with KPP to lead community activation, brand narrative, and marketing strategy across the U.S. and Canada. We built regional campaigns that connected audiences to one of the most anticipated cultural experiences of the year, reaching millions of fans both on screen and out of home.
By combining data-driven insight with cultural storytelling, TRT Group created measurable impact across OTT, OOH, OLV, SEM, native, and influencer campaigns. This approach generated millions of impressions and helped introduce thousands of first-time concertgoers to live Indian entertainment while strengthening brand visibility and consumer trust.
“Our collaboration on ‘The Wonderment Tour’ showed how strategic partnerships and thoughtful storytelling can transform a live event into a cultural movement,” said Jason Shaw, CEO at The Round Table Group. “The results extended far beyond ticket sales, creating lasting connections between brands, artists, and communities.”The success of “The Wonderment Tour” reflects The Round Table Group’s ability to turn creative vision into quantifiable results. To learn how our team can support your next campaign or partnership initiative, contact us.