Joyce Mealey
The Round Table Group is proud to partner with Major League Cricket (MLC), the professional T20 league introducing one of the world’s most beloved sports to the United States. This collaboration marks a strategic expansion of our portfolio in live sports, multicultural marketing, and fan-first brand engagement.
Cricket is the second most-watched sport globally, with more than 2.5 billion fans worldwide. In 2024, the Cricket World Cup semifinal between India and New Zealand drew over 430 million viewers, rivaling the viewership of the Super Bowl and Olympics. As MLC brings that level of global energy to American stadiums, The Round Table Group is helping lead the charge in South Florida and across North America.
We are supporting this effort through a multi-channel strategy that ties cricket to major cultural moments, including top entertainment tours and national live events. Together with Kash Patel Productions, the number one cultural event producer in North America, and Sanskar Savvy, the leading South Asian Gen Z and millennial digital media platform, we are building campaigns that unite sports, music, and multicultural identity. Our team connects MLC to the audiences already showing up for the biggest concerts, festivals, and community experiences in the country.
What The Round Table Group Delivers
Digital Campaigns
We activate high-impact digital campaigns through newsletter placements, event features, and contest promotions to a subscriber base of more than 270,000 users. We integrate exclusive cross-promotions with the A.R. Rahman Tour to drive ticket sales and reach culturally aligned audiences. We also review internal MLC audience data to refine targeting and increase return on investment.
Grassroots Networks
Our Kash Krew and WhatsApp teams lead localized outreach. We place student reps at FIU, FAU, UM, NSU, and Broward College to engage directly with Gen Z audiences. We work with more than 175 local South Asian and South African restaurants, grocery stores, temples, businesses, and cricket leagues to promote games, giveaways, and community incentives.
Business Partnerships
We invite sponsors, vendors, and small businesses to join the movement. Our experiential activations allow brands to connect with fans in stadiums, online, and in communities. Through co-branded campaigns, local exposure, and customized activations, we help our partners grow with us.
Media Strategy
We liaise with regional media and cultural publications to secure features and game-day coverage. Our press campaigns highlight high-interest moments such as rivalry matches, opening nights, and community events to keep MLC in the spotlight.
Influencer Collaborations
We create targeted influencer campaigns with South Asian content creators, athletes, and cultural personalities. These campaigns build trust and visibility across social platforms, generate buzz, and encourage engagement from younger fans.
Match Day Activation
Our on-site activation team delivers community experiences, captures real-time content, and amplifies key moments with co-hosts and local fan leaders. Our coverage includes live recaps, crowd reactions, and shareable highlights.
Analytics and Optimization
We track all results using promo codes and geo-targeted data. We provide real-time performance insights to optimize reach and ensure every activation delivers measurable impact
Why This Partnership Matters
This partnership brings together sports, culture, and entertainment under one unified campaign. The Round Table Group specializes in turning moments into movements by delivering real results through data, strategy, and community.
We are proud to support Major League Cricket as it grows in the United States. We invite brands, fans, and collaborators to be part of this expansion and experience the future of sports marketing in action. To attend matches or explore partnership opportunities, visit www.majorleaguecricket.com. To learn how The Round Table Group can help amplify your business, reach out.