Joyce Mealey
A little over twelve months ago, Sanskar Savvy only existed as a bold idea: a new type of cultural platform for a new kind of audience. Built to represent South Asian culture through music, film, sports, and celebration, and designed for Gen Z and Millennial readers across North America. Today, Sanskar Savvy reaches over 500,000 monthly users and connects with more than 270,000 active subscribers.
The growth is real, the impact is measurable, and TRT had the distinct pleasure of helping to bring the vision to life.
Building from the Ground Up
We were instrumental in the development of the Sanskar Savvy brand, crafting its voice, designing and executing its digital presence, and building its website. Our digital-first infrastructure enables lightning-fast content delivery, clean navigation, a smooth user interface, and consistent optimization across all platforms. Readers find stories that feel sharp, relevant, and personal on a focused platform that moves quickly.
Sanskar Savvy launched with a clear point of view and experienced unprecedented growth, largely due to a scalable, consumer-focused foundation built with a purpose-driven strategy.
Culture Moves: Sanskar Savvy Moves with It.
The Sanskar platform engages with relevant cultural moments as they unfold in real-time, featuring prominent cultural icons such as Anirudh, Kumar Sanu, and Sonu Nigam, as well as milestone moments including Holi festivals, Olympic athletes, ICC Men’s Cricket World Cup film premieres, Grammy nominees, and the new wave of creators.
Meticulously developed, visually engaging, and socially relevant content stops the scroll. We are able to capture the attention of targeted readers and encourage them to take action on behalf of the brand; they shared, they subscribed, and they brought Sanskar Savvy onto their campuses, into their inboxes, and WhatsApp groups.
Our collaborative work led to significant opportunities. Sanskar Savvy became an official media partner for A.R. Rahman’s 16-city North American arena tour, the most extensive South Asian concert series in U.S. history. Opportunities like this can often define a platform, and we made sure the team was ready.
Deliverables
Our client partnerships go well beyond an advisory role. We integrated directly with the editorial and content teams to develop strategy and creative. We paced the momentum and moved alongside the management teams to ensure capabilities consistently met demand. Our contributions included:
- Brand identity and visual direction
- Website design and backend performance
- Content planning and SEO
- Audience growth and retention
- Artist partnerships and event campaigns
- Email strategy and campaign tracking
- Community engagement tools
We intentionally designed everything we built to support scale, clarity, and visibility. Our digital platforms earn reach by showing up, and we drive visibility through consistency and consumer relevance.
Looking Ahead
Year two brings new layers of growth for Sanskar Savvy. Our focus on expansion includes developing a robust editorial structure to accommodate new types of content, such as food, fashion, and interviews, as well as larger partnerships in entertainment and demographic-specific brands.
We’re shaping national visibility through strategic expansion across educational institutions, new content verticals, and revenue models. All are designed with global reach as the next step. As our audience continues to grow and opportunities for collaboration continue to present themselves, Sanskar Savvy is ready!
We’re proud to be part of the team behind the momentum. If your brand is ready for that kind of clarity and cultural impact, we’re ready too.