Nam Hangal
The Round Table Group powers a cultural movement with sold-out shows, strategic communications, and fan impact.
A.R. Rahman’s “The Wonderment Tour” has hit its midpoint, filling arenas with tens of thousands of fans and creating powerful cultural moments across North America. From Vancouver to Washington, DC, Rahman continues to dominate the stage with dynamic performances backed by an exceptional group of musicians and vocalists.
As a partner in this tour, The Round Table Group leads all customer-facing communications and cultural engagement. Our hands-on approach combines a deep understanding of South Asian tradition, heritage, and Indian American lifestyle, with decades of relationships inside the NRI diaspora, enabling us to bridge the typically challenging cultural gap between the Western Touring model and a traditional Bollywood aesthetic. Proactive brand management, logistics, and curated fan-building initiatives help transform each city stop into a large-scale cultural experience rooted in music, identity, and community.
From the West Coast to the East Coast
So far, the tour has traveled through Vancouver (Pacific Coliseum), Tacoma (Tacoma Dome), Oakland (Oakland Arena), Los Angeles (Crypto.com Arena), Sugar Land (Smart Financial Centre), Grand Prairie (TTCU Theatre), Raleigh (Lenovo Centre), Fairfax (Eaglebank Arena), and Atlanta (GAS South Arena).
Fans arrived early, sang along to every word, and brought their families to experience Rahman’s music live. Many families have passed their love for this music down from parents to children and grandchildren, turning each show into a shared memory.
“This tour is an incredible moment for the North American South Asian community, and it’s an honor to be a part of it. Our team has put in well over a year of work to make sure every detail resonates with our audience and represents the beauty and dignity of this culture.”
– Jason Shaw, Founder and CEO, The Round Table Group
The Round Table Group in Action
As the operating partner for Kash Patel Productions, The Round Table Group provides full-scale brand development and culture-driven marketing strategy. The team takes a truly hands-on approach and meticulously curates end-user experience from initial discovery through to long-term brand championship.
The Round Table Group:
- Pioneered geodemographic research strategy for tour routing
- Directed national and regional press and media outreach
- Developed linear, OTT, OOH, traditional, and digital marketing initiatives
- Crafted brand narrative and digital content-focused storytelling
- Sourced, enrolled, and activated cultural partners in key organizations in 16 major markets
- Organized and managed a diverse multicultural volunteer network of over 300 team members across two countries
- Created detailed community outreach campaigns successfully enrolling over 1000 local small businesses and organizations.
At The Round Table Group, we are storytellers. Building unique cultural narratives that successfully connect brands to fans across North America.
A Tour That Connects Generations
Rahman’s performances blend the familiar with the fresh. The theatrical performance ranges from fan-favorite classics like “Chaiyya Chaiyya” and “Dil Se” to experimental arrangement debuts that reflect his evolving sound.
“Every city we visit reminds me of how deeply passionate our community is for this music,” said Kash Patel, Founder of Kash Patel Productions. “The support we’ve received from thousands of local organizations, from small vendors, restaurants, and markets, to large community centers and religious establishments, is truly remarkable. Our KPP team has accomplished something amazing and rallied support from every corner of the continent behind this art. That’s the kind of impact we’re proud to be a part of.”
What’s Next
“The Wonderment Tour” moves into its second half with stops in key North American cities. The Round Table Group will continue to produce and execute each event, keeping the energy high and the audience engaged.
Upcoming cities include Hollywood, Tampa, Nashville, Toronto, Chicago, Newark, and Boston.
Get Tickets and Tour Info